What's a competitive brief?
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A competitive brief is a structured report generated by our AI after scanning your competitors' websites. It shows exactly what changed — pricing, messaging, product positioning, new feature announcements — and gives you a plain-English analysis of what it means and what you should do about it. No dashboards to read, no data to interpret. Just a brief you can act on.
How often do I get updates?
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Briefs are delivered weekly by default — every Monday morning, so you start the week knowing exactly where the competitive landscape stands. You can also trigger an on-demand scan any time you want a fresh read. If a competitor drops a major pricing change mid-week, you don't have to wait.
Yes. No contracts, no cancellation fees. Cancel from your dashboard at any time and your access continues through the end of your billing period. We don't do dark patterns — if you want out, you're out.
What sites do you monitor?
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We scan publicly accessible pages — homepages, pricing pages, and changelog or blog pages. We track text content changes: positioning copy, feature descriptions, pricing tiers, and announcements. If a competitor publishes it publicly, we'll catch it.
How is this different from Google Alerts?
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Google Alerts finds mentions of your competitors across the web — news articles, blog posts, social media. We monitor the competitors' own websites directly. When they quietly update their pricing page at 2am or rewrite their headline, you'll know. No news article required.
Do I need a credit card to try it?
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Payment is required to start. We don't offer a free trial because we're scanning live competitor data and generating real AI analysis from day one — that has real cost. What you get on day one is exactly what you'll get on day 30.